The Framing Effect: The Power that Shapes Our Thoughts
If we believe our decisions are based entirely on logic, we are deeply mistaken. Psychology and behavioral sciences have repeatedly shown that many decisions can vary depending on how they…
Homo Sapiens’ Consumption Behaviors and Digital Marketing
In our rapidly changing world, we are exposed to hundreds, even thousands, of advertisements every day. So, under this bombardment, which ads catch our attention and affect our consumption behaviors?…
The Happiness Hormones in the Human Body – The Power of DOSE
Aren’t we all in pursuit of happiness, in some way? Being happy is important for leading a healthy and satisfying life. For centuries, much of our happiness in our ongoing…
The digital era has seen the rapid evolution of social media, shaping global communication and redefining interpersonal relationships. From the initial stages of simple text-based interactions, we have seen a…
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