From SEO to CEO: How is Digital Marketing Shaping the Business World?
In the digital age, a single click can change the fate of a company. The business world is undergoing a rapid evolution like never before, and at the center of…
The Framing Effect: The Power that Shapes Our Thoughts
If we believe our decisions are based entirely on logic, we are deeply mistaken. Psychology and behavioral sciences have repeatedly shown that many decisions can vary depending on how they…
Homo Sapiens’ Consumption Behaviors and Digital Marketing
In our rapidly changing world, we are exposed to hundreds, even thousands, of advertisements every day. So, under this bombardment, which ads catch our attention and affect our consumption behaviors?…
The Happiness Hormones in the Human Body – The Power of DOSE
Aren’t we all in pursuit of happiness, in some way? Being happy is important for leading a healthy and satisfying life. For centuries, much of our happiness in our ongoing…
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