What is SEO (Search Engine Optimization)?

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SEO is the action of increasing a website’s search engine performance. So how is it done? Here are the details of search engine optimization:

The internet is a huge thing that is used by quite a lot of people each day. Many of those users are searching for something, and they prefer to visit the first site for the quickest way to get to their results. Search engines rank websites according to their optimizations, as there are millions of websites on the internet. And SEO is the answer to just that. It is the action of optimizing websites for search engines and ranking first in specific keywords.

What is the importance of SEO?

With the internet’s reach growing day by day, and e-commerce being one of the most used things today, people look for many different products and services on their mobile and desktop devices. And it is not an easy task to rank at the top of your desired keyword. Ad campaigns can get you to your desired position, but they are only temporary solutions, as when your campaign ends, your ranking will eventually go down again.

What does SEO do?

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SEO helps you achieve the ranking you want in an organic way, without having to pay for ads. If you apply a steady plan, your ranking won’t decrease over time, and your brand visibility, which is one of the most important parts of organic growth, will increase with your ranking.

What is international SEO and how is it done?

International SEO can be a difficult challenge to tackle if there are different target audiences with different languages. Search engines show results that match the user’s region in order to have a high quality user experience. A German user sees results in German, a Turkish user in Turkish and so on.

This is why creating content in the target audience’s own subdomain or the general geographical subdomain in their language is going to help you get better rankings in varying rankings languages and audiences.

How is SEO work done and what are its parts?

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It consists of three sections: On-Page, Off-Page, and Technical SEO. When all of these are used together, your site will be well optimized for search engines.

What is On-Page SEO and how is it done?

On-Page SEO’s main goal is to optimize content on target pages. Here are the points that it focuses on:

Heading Tags: Heading tags are one of the key features that help the search engines understand the content you have on your site more clearly. Heading tags have different categories for different places of use. The H1 tag is used for main titles, and H2 and H3 are used for subheadings. The more H tags you have, the better the SEO.

Title and Description Tags: Titles and descriptions are the first things you see when you do a search on Google, whether it is for a new shoe you want or an internet service provider.

This optimization alone might not take you to the top, but when you have steady traffic on your website, your title and description can shine among the better-ranked sites without optimized titles and descriptions.

What is Off-Page SEO and how is it done?

Backlinks, the links from other websites that reference you, are the main ingredient of off-page SEO. Your visibility will grow if the backlinks you get are from trustworthy websites that have authority on the subject they are related to. There is also the practice of purchasing backlinks, done by some optimization specialists.

This practice is used to complete the criteria of backlinks, but as these can be traced by Google and it is also against their guidelines, this is not a recommended course of action. Some backlinks are also used as spam in Anti-SEO work.

What is Anti-SEO?

Anti-SEO is the unethical action taken by some website owners that creates bad backlinks for their competitors, whom they cannot surpass with technical and content improvements. The owner of one site purchases backlinks to another site to undermine their work, and this is called spam. When Google finds these backlinks, they are marked as spam, hurting the websites’ rankings.

So even though the second website owner did nothing wrong, due to this attack, they might lose rank. This is why you should check the links on your website to avoid losing rankings and having your hard work disrespected. You should also report to Google that you do not have anything to do with these spam links if you find such links on your site.

What is technical SEO and how is it done?

Technical SEO is what makes it easier for your website to be crawled by search engines. It uses internal link building, site structuring, creating pages that search engine bots prioritize more, and the list goes on.

When you read the details we mentioned above, you can see that it is not an easy task and it is not a one-person operation. With our expert SEO specialists, we, as Organic Agency, want to help you with your site’s visibility and reach.

If you are looking for an in-depth SEO strategy, contact us at sm@organikinsan.com and you too can reach the top of the search rankings.

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