With the development of technology, the world of SEO and SEO rankings is changing too. In just one year, many other popular search engines, such as Google and Yahoo, have drastically changed their indexing algorithms.
Today, Google can be thought of as a more user-oriented search engine designed to improve their experience. This is the primary reason website development services are in great demand—because everyone, whether a stakeholder or a designer, needs a site that Google can easily rank for.
As Organic Agency, in this article, we discussed the importance of designing a user-friendly website and how it can affect your SEO ranking.
DESIGN USER-FRIENDLY WEBSITES
Any website’s structure is its foundation. If the structure of the website is user-friendly and easy to navigate, it will be easy for you to get good conversion rates. This is reflected in your sales as well. If the structure is bad, your website has little chance to rank and top the SERPs.
Structure affects many parameters of your website, such as time on page, bounce rate, and visitor engagement. These factors are very important in improving SEO rankings.
For example, if your website is simple to navigate and users can easily browse everything on your website, such as internal pages, information, images, and anything related to your business, users will be more likely to stay on your site longer.
Keeping the main menu as simple as possible, providing easy access to the main menu from all internal pages so that users can navigate quickly, having precise and concise URLs for each web page so that the user is not confused are the basic requirements for creating a user-friendly site.
USE HIGH-QUALITY IMAGES
If your website is not designed with high-quality images, it is unfortunately not possible for your site to rank at the top of Google. Today, users are leaving a site that has a slow loading time because of the images.
We recommend that you pay attention to the loading time of your images and use images of appropriate sizes. If you want more visitors, sales, and big hits in your SEO ranking, then give visuals the highest priority.
If you’ve already designed your site with high-quality images and want to check its speed, you can use tools like Google PageSpeed Insights. Apart from that, we also recommend that you regularly monitor your site’s charts to analyze organic search performance.
DESIGN MOBILE-FRIENDLY WEBSITES
Many users now access your website from their mobile phones. This means that a website must be mobile-responsive if it wants more traffic and good ranking results.
As mobile phones have a relatively smaller display, it can be difficult to adjust everything like graphics, visuals, UI, and UX according to mobile phones. But the best way to get good results is to work with an experienced website designer who can solve your problem and provide you with a mobile-friendly website.
To improve your search engine ranking, use website builders that offer mobile-friendly or responsive templates. Make increasing your site speed your top priority. Opt for large buttons that open easily on mobile devices. Identify your site’s shortcomings by testing regularly.
WEBSITE OPTIMIZATION REDUCES LOADING SPEED AND INCREASES SEO RANKING
When it comes to attracting more customers, upload speed comes into play. In order for users to stay on your site longer, you need to reduce the bounce rate. Your site should have a high loading speed for this.
There are many benefits to having superior site speed. For example, it strongly influences a user’s perception of your brand and helps them know what your business is all about. As a result, you can get more requests from the target audience and eventually expand your business reach, which is the main goal of SEO.
DESIGN A CONSISTENT AND ORGANIC WEBSITE
The layout of the website is another important factor that affects your SEO ranking. Your SEO ranking would also increase if everything on your site was organized in a way that is easy for users to find. Because search engine spiders will be able to scan your site quickly and contribute to the increase of your search engine ranking.
If you want to take your business to the next level and build trust among more customers,
Use the same color throughout the design of your website. Make sure your content is consistent. Make your website as simple as possible.
As Organic Agency, we are with you whenever you need support during the web site design process.