Google Ads has done it again. If you’re setting up a campaign and wondering, “Who’s going to prepare the visuals?” well, you no longer have to. With the new “Generated” tab added to Asset Explorer, Google Ads has officially made ad visual production a natural part of the campaign setup process.
In other words, the era of “let’s just throw in an image so the campaign doesn’t look empty” has officially leveled up.
What Does the “Generated” Tab Do?
In short:
You’re setting up your ad, you enter Asset Explorer, and boom… Right in front of you is an AI-powered image generation area. No separate tool, no separate tab, no “let me message the designer.” Everything is on the same screen, in the same flow.
Google is basically saying:
“Advertiser, you tell me your idea. Leave the visuals to me.”
Who’s Behind the Scenes? Nano Banana 🍌
Powering this is Google’s image generation model called Nano Banana. The name is fun, but the work is serious. It produces clear, clean, and performance-focused visuals optimized specifically for advertising.
Don’t like it?
No problem. Refresh, try again, request another variation. This side works like a true “creative experimentation zone.”
Plus, you can select the image ratios. Display, Performance Max, different placements… Formats are ready for all.
No Disruption to the Flow, No Loss of Momentum
In my opinion, the best part of this feature is:
The campaign setup flow isn’t interrupted.
While creating your ad, you can jump straight to the “Generated” tab with a shortcut. No more “I need an image, I’ll come back later” feeling. Everything progresses in the same rhythm. This is a huge relief, especially for fast-paced teams.
A Surprise from Google: Automatic Image Suggestions
Google doesn’t stop at what you write. The system also automatically offers additional image suggestions. If they’re not saved or added to the campaign, they disappear after 14 days. So, if inspiration strikes, don’t wait—take advantage.
This area feels a bit like “Google’s creative playground where it thinks for you.”
Who Is This a Game-Changer For?
It’s a powerful move especially for Performance Max, visually heavy campaigns, and teams that love quick testing.
It saves time on the agency side, lowers production barriers for brands, and reduces “design dependency” for small teams.
In short, creative production is no longer an obstacle standing in front of the campaign.
Conclusion: Google Ads Is Now a Bit More Creative Director 🎬
The “Generated” tab clearly shows one thing:
Google Ads is evolving beyond just a media buying tool and positioning itself at the center of creative production.
This feature doesn’t remove designers from the game, but it seriously empowers advertisers. It speeds up experimentation, simplifies variation production, and makes the phrase “let’s test this one too” much more accessible.
Advertising is no longer just about optimization.
It’s a bit of play, a bit of experimentation, and a whole lot of speed.
