Google POMELLİ Revolution: The AI Tool Transforming Small Business Branding Strategies
In the world of digital marketing, one of the biggest challenges for small and medium-sized enterprises (SMEs) is creating a consistent and professional brand identity on a limited budget. Without…
Post-Screen Socialization: What’s the New Direction for Social Media Beyond the Metaverse?
With the pandemic, digital communication shifted from a necessity to a habit. “Let’s grab a coffee” became “Let’s meet on Zoom,” and “We ran into each other” turned into “I…
Algorithm Transparency: Does the Question “Why Am I Seeing This Content?” Find an Answer on Social Media?
There’s a question almost every social media user asks daily but rarely gets a clear answer to: “Why am I seeing this content?” Every post, recommended video, or content from…
The Age of Impact, Not Engagement: Moving Beyond Algorithms
Over the past decade, social media has evolved from a mere sharing platform into a space for brands and individuals to gain visibility and engagement. However, focusing solely on likes,…
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