Sustainability-Driven Marketing: Lessons from Global Brands’ 2025 Strategies for Your Business
In 2025, sustainability is one of the key factors shaping consumer behavior. People no longer focus solely on product quality—they also care about the impact a brand leaves on the…
Post-Screen Socialization: What’s the New Direction for Social Media Beyond the Metaverse?
With the pandemic, digital communication shifted from a necessity to a habit. “Let’s grab a coffee” became “Let’s meet on Zoom,” and “We ran into each other” turned into “I…
Algorithm Transparency: Does the Question “Why Am I Seeing This Content?” Find an Answer on Social Media?
There’s a question almost every social media user asks daily but rarely gets a clear answer to: “Why am I seeing this content?” Every post, recommended video, or content from…
Beyond Personalized Advertising with AI: Micro-Messages in Micro-Moments
Digital marketing has evolved from mass messaging to personalization over the years. The “know your customer” rule now applies not just to names but also to behaviors and timing. Yet,…
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