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Digital Room

Sustainability-Driven Marketing: Lessons from Global Brands’ 2025 Strategies for Your Business

In 2025, sustainability is one of the key factors shaping consumer behavior. People no longer focus solely on product quality—they also care about the impact a brand leaves on the…

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Aligned with Global Trends: Marketing Campaigns Creating Big Impact with Small Budgets

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Digital Room

The Anxiety of Being “Unseen”: The Impact of Emotional Algorithms on Social Media

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Post-Screen Socialization: What’s the New Direction for Social Media Beyond the Metaverse?

With the pandemic, digital communication shifted from a necessity to a habit. “Let’s grab a coffee” became “Let’s meet on Zoom,” and “We ran into each other” turned into “I…

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Digital Room

Beyond Algorithms: Is the Human Touch Back in Content Distribution?

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The Time Multiplier of Social Media: Why Short-Form Videos Have Taken Over

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Digital Room

Algorithm Transparency: Does the Question “Why Am I Seeing This Content?” Find an Answer on Social Media?

There’s a question almost every social media user asks daily but rarely gets a clear answer to: “Why am I seeing this content?” Every post, recommended video, or content from…

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The New Line Between Data and Marketing: Why Zero-Party Data Matters

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Digital Room

AI-Powered Moderation: Is Content Oversight Ethical or Automated?

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Digital Room

Beyond Personalized Advertising with AI: Micro-Messages in Micro-Moments

Digital marketing has evolved from mass messaging to personalization over the years. The “know your customer” rule now applies not just to names but also to behaviors and timing. Yet,…