In 2025, social media is no longer just about “visibility” but a strategic space for brands in terms of sales, reputation, and community building. Global trends show that each platform has its own dynamics, and brands can no longer operate with a one-size-fits-all approach. So, which strategies are helping brands succeed on LinkedIn, TikTok, Instagram, and emerging new platforms?

 

LinkedIn: The Power of Professional Communities

With over 1 billion users, LinkedIn remains at the core of B2B marketing.

  • Trend: Thought leadership content and employee advocacy are gaining prominence.
  • Global Example: Microsoft has built credibility by integrating employee LinkedIn posts into its corporate strategy.
  • Actionable Idea: Transform your company’s executives and experts into regular content creators who share valuable insights.

 

TikTok: Entertainment and Discovery

TikTok remains the fastest-growing platform in 2025.

  • Trend: “TikTok SEO” is on the rise, with users now searching for information on the platform.
  • Global Example: Ryanair achieved millions of organic views with humorous videos.
  • Actionable Idea: Instead of just promoting a product or service, use entertaining short-form content to spark organic discovery.

 

Instagram: Community and Aesthetics

Instagram stands out for its visual aesthetics and “conversion-focused” features.

  • Trend: Shopping integrations and Reels content are the most algorithm-favored formats.
  • Global Example: Sephora enhanced user experience with AR filters.
  • Actionable Idea: Use Reels not just for entertainment but to showcase product experiences and user stories.

 

New Platforms: BeReal, Lemon8, and Discord

  • BeReal: Resonates with Gen Z through authenticity-focused content.
  • Lemon8: Strengthens the lifestyle and visual blogging trend.
  • Discord: Enables brands to build their own communities and foster loyalty.

While these platforms may seem small, global trends indicate that being an “early adopter” brings significant advantages.

 

Conclusion

Each social media platform has its own language and impact. Global trends prove that brands with multi-channel strategies stand out. The key is to allocate budgets not to a single platform but based on the right target audience.


As Organik İnsan, we analyze how your brand can shine on each platform and develop globally applicable strategies.

Posted by organik insan