It is not known what the new year will bring, but we have already listed the graphic design trends for you in 2023. If a time capsule on social media is to be prepared, a title that must be included: 2023 Graphic Design Trends.
The chaos surrounding our lives after the pandemic period, which we went through difficult times, our lives that started to digitize suddenly and rapidly, and changing needs accelerated the social and technological change in every field.
While we frequently encounter Web 3.0 developments that occupy the agenda in 2022, it also revealed our appetite for unlimited online experiences. Our lives, which are increasingly interconnected, have become intertwined, bringing to mind the question of whether we can come together in virtual universes as well. We found the answer to this question in the metaverse. With only a few days left to leave the year 2022 behind us, we wanted to look ahead.
We narrowed the lens a little more and did some research to see what trends will come to the fore in the field of graphic design in 2023. Graphic design influences almost every branch of art and is also influenced by the arts. It comes to mind when it comes to fashion, interior design, social media and marketing. Graphic design, in short, shapes the visual world around us by influencing everything. Design trends, styles and techniques are constantly changing as the graphic design industry evolves.
Some styles suddenly become trends and pass; some develop over time. With the right methods and new technologies, trends that were popular ten years ago may still be fashionable today, but sometimes they may seem outdated. Our curiosity about what the future will bring, combined with an unpredictable desire, is pushing the boundaries of the field of graphic design.
Organic Agency asked and answered the question: What are the 2023 graphic design trends?
1. Real Life and Illustrations Together
When it comes to graphic design trends, illustrations are the first thing that should be mentioned. The art of illustration is a wide field that is constantly improving itself. Illustration, which is used as a way of painting the moment, has now turned into an art in which imaginary universes are created, pushing the limits of imagination and giving symbolic messages. Even after reading these, you are thinking “That’s 2023!” right?
A graphic design year awaits us, in which illustration drawings, symbolizing the creativity of the fantasy world, come together in reality.
2. A Pinch of Nostalgia: Retro
In 2023, we will come across a lot of nostalgic references in graphic design trends. In designs we will make fun of the trends created by the digitized world; Designs that refer to old-style media such as newspapers, magazines and books will dominate. We will witness the return of vibrant, bold and simple designs inspired by the art movement of the 70s.
Whether simple or complex, these design compositions call for bright and saturated colors. Bold and quite flashy, the color combinations in 70s retro design styles are very aesthetically pleasing. Balance prevails in design.
3. Chaos in Typography
2023 brings together new typographies and different fonts that aim to create forms that carry symbolic meanings and customize the message, and open a wider space for originality.
In recent years, technology giants such as Google and Spotify and fashion icons such as Burberry and YSL have simplified their logos with “sans serif” fonts, while brand designers and digital artists have been experimenting with new typography.
With the rapid development of technology, graphic designers will begin to use more experimental techniques to create unique and eye-catching designs. In 2023, the graphic design field will be like a laboratory open to experiments.
We usually try to use unique stickers to personalize our items. Affordable yet accessible to create different designs, stickers have actually been quite popular for decades.
Stickers, which we believe will grow in popularity in 2023, will find their way onto the digital scene by offering more styles, shapes and colors that can now be found in physical forms.
5. More Dynamism: 3D Visuals
In 2023, when it is predicted that digital and physical reality will be intertwined, the field of graphic design will also get its share from this change. Moving designs, where we will encounter the use of 2D elements on realistic 3D visuals, seem to reveal highly creative works.
Don’t say Organic Agency haven’t told you, designs that combine 3D and 2D in all fields from illustrations, animations, web design and typography are a part of the 2023 graphic design trends.
6. Serif Fonts
Although technically not a stand-alone visual style, serif fonts seem to be at the center of 2023 graphic design trends.
Serif fonts, dating back to the 15th century, remain important as one of the oldest fonts still in use. The graphic design world has long known about Serif fonts, too.
Serif fonts, which are formal, reliable, professional and widely used to create refinement, will be preferred in 2023 as entrepreneurs promote their brands, determine the tone of their pages, and give an air of originality in graphic design.
Minimalism also showed its effect in the designs of 2022. It is also a philosophy of life that almost everyone tries to include in their lives. Although it sounds easy to design something minimally, it requires good balance and creativity.
It can be as challenging as doing a complex 3D design. The year 2023 seems to be a bold and experimental year for graphic design trends.
8. Gradients are in the Foreground
Gradients are versatile and visually appealing to the eye. It is the easiest and most effective way to add color and texture to almost any design. Although they have been popular for a long time, designers seem to close the gap with gradients in 2023 with more experimental applications.